Yellow Book USA
Yellow Book USA is an alternative to the phone company’s Yellow Pages. It provides a way for people looking for specific products or services to find local businesses that offer what they seek. These are people already motivated to buy, so the business’ major challenge is to differentiate their listing from those of their competitors.
Yellow Book also has an online search engine. It serves the same function as the paper version, and adds maps and links to the advertisers’ websites. Making your listing stand out, however, is more difficult.
I’ve gone ahead and contracted for “double column” display ads in three categories. The combination of the three display ads, plus bold listing, plus a bold listing in their white pages is costing me $172 per month. The books should appear near the end of December.
The display ads look like these:
Motorcycle and Motor Scooter Dealers
Motorcycle and Motor Scooter Repairing
Sporting Goods-Retail
The versions printed are black & white (or black & yellow) but otherwise these are the images being used.
